Christopher How is a digital marketing specialist helping organisations complement their business strategies with digital marketing techniques since 2006.Christopher holds a bachelor degree in Management and Marketing from Curtin University of Technology.
Currently working in Philips Lighting as Senior Digital Marketing Manager – ASEAN Pacific, Christopher manages the end to end digital marketing from generating leads to converting them into contacts for the sales team. He is involved in proposing and implementing digital marketing solutions that improve marketing efforts and processes for businesses.
Pokemon Go is taking the world by storm with the popular mobile gaming app raking in record number of app downloads in countries that the game has launched in. With the challenges faced by retail... Read more
After burning through $2 billion in the past two years, Uber waved a white flag and announced that it is selling its China operations to homegrown rival, Didi Chuxing which controls 80% of China’s... Read more
Recently, I was invited to speak to a class of students about embarking on a career in digital marketing and also share my thoughts on the future career prospects for digital marketers. To be honest,... Read more