Building a brand from scratch is not easy, especially in a competitive market. How do you distinguish your brand online and achieve your brand awareness objectives? Below are some of the most effective ways to build your brand through digital marketing.
If you do not have a website yet, now is the best time to start now. Having a website allows potential clients to find out more about you and your portfolio. They can also find out more about your product and service offerings, as well as the latest happenings.
Corporate blogging provides a personal touch in engaging your clients and staff. What makes blogging different from a static website is that blogging encourages two-way communication through comments.
Keeping your clients in constant communication through emails allows you to keep your brand on top of mind of your clients. Keeping your clients updated also allows them to contact you as soon as they need your product or service.
Social media marketing
If you are promoting fast moving consumer goods, consider setting up a Facebook page to set up a community for your target audience. The Facebook page allows you to keep your audience updated with the latest promotions. For business-to-business operations, setting up a Twitter account provides corporate clients and media agencies the most updated happenings.
Search engine optimisation
As most people would use search engines to search for information, it is important for your brand to rank high in search results. Start by having specific keywords that you wish to rank high in search engines in your website copy.
Search engine marketing
While it is not easy to ensure that your brand ranks high in search results, you can use search engine marketing to advertise your brand to have them appear in search results of specific keywords.
With the increase use of mobile devices, you can consider creating a mobile application to promote your product and services to clients. This is especially useful if your product and services are location-based whereby you can promote different products and services when the client is at various locations.
Do you have other methods of building your brand through digital marketing? Share them in the comments.
Photo credits: Takaki
Christopher How is a digital marketing specialist helping organisations complement their business strategies with digital marketing techniques since 2006. Currently working in Philips Lighting as Senior Digital Marketing Manager (ASEAN Pacific), Christopher manages the end to end digital marketing from generating leads to converting them into contacts for the sales team. He is also involved in proposing and implementing digital marketing solutions that improve marketing efforts and processes for businesses.