About

Christopher How
Digital Marketing Consultant

 Christopher How is a freelance digital marketing consultant. He provide various services that help brands reach their target audience online.
Professional Profile Christopher How is a digital marketing specialist helping organisations complement their business strategies with digital marketing techniques since 2006.Christopher holds a bachelor degree in Management and Marketing from Curtin University of Technology. Currently working in Jones Lang LaSalle, Christopher takes on the role of Digital Marketing Executive for the Asia Pacific region. He is involved in proposing and implementing digital marketing solutions, helping business lines improve their marketing efforts and processes.
Technical Skills Digital Marketing skills

  • Blogs (WordPress)
  • Social Media (FaceBook, Twitter, forums)
  • Trend Monitoring (Twitter & RSS monitoring)
  • ROI Analytics (Google Analytics)
 Technical skills

  • HTML/CSS
  • Javascript
  • PHP & MySQL
  • Image editing
Work Experience Digital Marketing Executive
(Asia Pacific)
Jones Lang LaSallePeriod: June 2008 -- Present day
Job type: Full-Time
  • Successfully launched 13 country corporate websites in the Asia Pacific region within deadline.
  • Empowered marketing communication representatives with knowledge in managing the online content management system through training on a regional level.
  • Coordinated the production of microsites, liaising with both vendors and stakeholders to ensure the completed websites meet expectations.
  • Created flash animations and video players based on design mock-ups.
  • Managed the Intranet marketing website to provide templates and guidelines to aid marketing campaign executions on a regional level.
  • Put together quarterly reports on web metrics and analytics to measure the websites.
  • Consulted and assisted the implementation of Social Media marketing strategies such as YouTube channels and corporate blogs.
e-Marketing Executive
(Southeast Asia)
Epson Singapore Pte LtdPeriod: June 2006 – May 2008
Job type: Full-Time
  • Planned, coordinated and executed enhancements on 7 Epson corporate country websites on a regional level to communicate more effectively to visitors.
  • Planned and coordinated with external vendors on Electronic Direct Mailer activities to communicate promotions to customers and generated awareness to offline activities.
  • Liaised with external vendors to provide product and event content for Epson websites to communicate product and event launches timely on a regional level.
  • Liaised with external vendors to conduct Search Engine Marketing campaigns on Google for Epson on a regional level.
  • Managed local online marketing campaigns, such as banner advertorials, micro-sites, etc. to communicate to target consumers effectively and timely.
  • Kick-started and managed the local Epson Online Store to efficiently fulfill e-commerce operations and excellent customer satisfaction.
  • Implemented web analytical tools to allow detailed analysis of pageviews, visitors, etc. in Epson websites on a regional level.
Education Curtin University of Technology
Bachelor degree in Commerce (Management and Marketing)With 7 Distinctions in the following subjects:

  • Marketing Communication
  • International Marketing
  • Sales Management
  • Marketing – Professional Practice
  • Entrepreneurship
  • Human Resource Management
  • Environmental Issues in Business

And Advanced Distinction in:

  • Marketing Research
Clients & Employers Jones Lang LaSalle

Epson Singapore Pte Ltd