Christopher How is a digital marketing specialist helping organisations complement their business strategies with digital marketing techniques since 2006. Currently working in Philips Lighting as Senior Digital Marketing Manager (ASEAN Pacific), Christopher manages the end to end digital marketing from generating leads to converting them into contacts for the sales team. He is also involved in proposing and implementing digital marketing solutions that improve marketing efforts and processes for businesses.
By Christopher How | Business
The photo above of me was taken during a recent charity ride that I participated in, cycling 105 km for Club Rainbow Singapore. For the past few years, I’ve only been commuting to work on my little Dahon foldable bicycle. But after participating in a charity event in 2015, I decided to buy a road […]
By Christopher How | Business
Pokemon Go is taking the world by storm with the popular mobile gaming app raking in record number of app downloads in countries that the game has launched in. With the challenges faced by retail businesses, how are retail businesses capitalizing on popular games like Pokemon Go to grow their revenue? Here are 5 simple ways you can […]
By Christopher How | Business
After burning through $2 billion in the past two years, Uber waved a white flag and announced that it is selling its China operations to homegrown rival, Didi Chuxing which controls 80% of China’s ride-sharing market. Uber joins the list of foreign giants like Best Buy, eBay and Mattel that had to exit China with […]
By Christopher How | Digital Marketing
Recently, I was invited to speak to a class of students about embarking on a career in digital marketing and also share my thoughts on the future career prospects for digital marketers. To be honest, I have never penned down my thoughts on this topic before even though I have been working as a digital […]
By Christopher How | Business
VoIP services has been around for many years with major players like Skype and Viber leading the pack. The concept is relatively simple. VoIP service providers generally offer a cheaper calling rate compared to what your carrier is charging you for, and if the person you are making the call to is using the same […]
By Christopher How | Business
In early 2013, I made the choice of buying an Android TV stick. Essentially it’s a Android-powered device that’s the size of a thumb drive that connects to my television through a HDMI port. For less than 100 dollars, my 5-year old plasma television transformed into a smart TV. I was able to stream all […]