All Posts by Christopher How

About the Author

Christopher How is a digital marketing specialist helping organisations complement their business strategies with digital marketing techniques since 2006. Currently working in Philips Lighting as Senior Digital Marketing Manager (ASEAN Pacific), Christopher manages the end to end digital marketing from generating leads to converting them into contacts for the sales team. He is also involved in proposing and implementing digital marketing solutions that improve marketing efforts and processes for businesses.

Aug 02

Uber lost China: Why I’m not surprised

By Christopher How | Business

After burning through $2 billion in the past two years, Uber waved a white flag and announced that it is selling its China operations to homegrown rival, Didi Chuxing which controls 80% of China’s ride-sharing market. Uber joins the list of foreign giants like Best Buy, eBay and Mattel that had to exit China with […]

Jul 29

Career outlook on digital marketing

By Christopher How | Digital Marketing

Recently, I was invited to speak to a class of students about embarking on a career in digital marketing and also share my thoughts on the future career prospects for digital marketers. To be honest, I have never penned down my thoughts on this topic before even though I have been working as a digital […]

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