All Posts by Christopher How

About the Author

Christopher How is a digital marketing specialist helping organisations complement their business strategies with digital marketing techniques since 2006. Currently working in Philips Lighting as Senior Digital Marketing Manager (ASEAN Pacific), Christopher manages the end to end digital marketing from generating leads to converting them into contacts for the sales team. He is also involved in proposing and implementing digital marketing solutions that improve marketing efforts and processes for businesses.

Nov 05

How the Internet helped Obama become president

By Christopher How | Branding

Barack Obama is officially elected the 44th president of United States! When two political powers clash in a contest to be the most powerful man in the nation, it takes a huge amount of effort to come up top. Marketers around the world has got to give credit to Obama and his team for the […]

Jan 13

Internet’s the way to go in 2008

By Christopher How | Business

Earlier this month, the guys from JPMorgan, Imran Khan and the JPMorgan Internet, Media and Entertainment team released an Internet Investment Guide called “Nothing But Net” that reports on the key investment themes for 2008. Reading through the 312-page report, here’s a summary of interesting points from the report that you should take note of:

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