Christopher How is a digital marketing specialist helping organisations complement their business strategies with digital marketing techniques since 2006. Currently working in Philips Lighting as Senior Digital Marketing Manager (ASEAN Pacific), Christopher manages the end to end digital marketing from generating leads to converting them into contacts for the sales team. He is also involved in proposing and implementing digital marketing solutions that improve marketing efforts and processes for businesses.
By Christopher How | Business
It all started when my journalist friends wrote an article about a new local startup called Tate & Tonic and their personalised styling service. Tate & Tonic’s personalised styling service is a different approach to the usual online shopping that we use today. What is personalised styling service? Personalised styling is nothing new. A decade ago, […]
By Christopher How | Digital Marketing
After my last Windows laptop broke down, I decided to take the leap and give Chromebooks a shot. In the perfect environment, the Chromebook seem like a good idea at the time. At least that’s what I thought. A few weeks of using the Chromebook as my laptop replacement, it appears that Chromebook is still […]
By Christopher How | Digital Marketing
Since the debut of the Chromebook a few years ago, I’ve always been keen in the idea of moving all my work to the cloud. Think about it, what if your entire life is all stored online and can be accessed anywhere, anytime you want it. I didn’t switch to a Chromebook immediately when it […]
By Christopher How | Business
You spend time and money building an online presence for your brand. You make sure that the website is beautifully designed and optimized for search engines. You may have even paid for advertisements leading potential clients to your website. But when your domain name is expiring, are you renewing it promptly? In today’s news, Straits […]
By Christopher How | Branding
We know companies are jumping on the social media bandwagon but very often, the person who is delegated with the task to post updates on social media networks is not trained on understanding how digital marketing works. As a result, they are posting updates when they are at work instead of when their audience is […]
By Christopher How | Digital Marketing
As digital marketers, some of us may not necessarily be working at a fixed location. In fact, I would prefer to get work done in a coffee place, with a hot cup of Chai Tea latte. Previously, I’ve shared with you 10 rules to be a responsible mobile worker in cafes based on WorkSnug’s study. In this […]