Christopher How is a digital marketing specialist helping organisations complement their business strategies with digital marketing techniques since 2006. Currently working in Philips Lighting as Senior Digital Marketing Manager (ASEAN Pacific), Christopher manages the end to end digital marketing from generating leads to converting them into contacts for the sales team. He is also involved in proposing and implementing digital marketing solutions that improve marketing efforts and processes for businesses.
By Christopher How | Digital Marketing
I am an enthusiast (or sound like a broken record) when it comes to the use of Google Analytics. For all my clients, I always ask them if they are using Google Analytics whenever they want to engage my service. The reason is simple. Google Analytics is a FREE tool provided by Google to allow […]
By Christopher How | Business
Are you still publishing press releases to the media in traditional text formats? These days, journalists and editors are flooded with so many press releases that they stop thinking of an angle to write about the corporate news in your press release. If your press release does not have the necessary information and additional details […]
By Christopher How | Public Speaking
“The more we learn the more we realize how little we know.” – R. Buckminster Fuller This blog post is part of a 3-part series about the key learning points that I have learnt from three veterans Certified Speaking Professionals. Roundtable with Scott Friedman: Engaging your Audience through Humour and Storytelling As a speaker we come […]
By Christopher How | Public Speaking
“The more we learn the more we realize how little we know.” – R. Buckminster Fuller On Tuesday, I had the opportunity to attend an exclusive roundtable sessions with 8 Certified Speaking Professionals (CSP) organised by the Asia Professional Speakers Singapore (APSS). Everyone had the opportunity to have a roundtable session with 3 CSPs for […]
By Christopher How | Digital Marketing
The Google Analytics team has announced that they are now providing real-time statistics on the new version of Google Analytics. Check out the video below by Darren Rowse on his view about this new feature. For those who have worked with me before, Google Analytics is my must-have for every website that I have created. […]
By Christopher How | Public Speaking
“The more we learn the more we realize how little we know.” – R. Buckminster Fuller This blog post is part of a 3-part series about the key learning points that I have learnt from three veterans Certified Speaking Professionals. Roundtable with Andrew Bryant: Being a Speaker of Value It is important to understand the fact […]