Christopher How is a digital marketing specialist helping organisations complement their business strategies with digital marketing techniques since 2006. Currently working in Philips Lighting as Senior Digital Marketing Manager (ASEAN Pacific), Christopher manages the end to end digital marketing from generating leads to converting them into contacts for the sales team. He is also involved in proposing and implementing digital marketing solutions that improve marketing efforts and processes for businesses.
By Christopher How | Branding
Building a brand from scratch is not easy, especially in a competitive market. How do you distinguish your brand online and achieve your brand awareness objectives? Below are some of the most effective ways to build your brand through digital marketing.
By Christopher How | Business
Are you planning to start a new business but have no idea where to begin? Having a proper system in place is the basic fundamental for your business. For new startups, I would recommend considering using Google Apps to jumpstart your business. Google Apps is a web-based solution that provides the key applications that you […]
By Christopher How | Web Apps
Though you should have up-to-date antivirus software installed in your computer, no single antivirus software is able to maintain a 100% comprehensive virus database all the time. If you have any file that you want to be sure that it does not contain any virus, trojan, malware, etc., I would suggest that you have a […]
By Christopher How | Productivity
In the fast moving world of business, storing files in portable hard disks and thumb drives is no longer sufficient as we are sharing files with clients from various locations across the globe. People are turning to cloud-based storage so that access to files is no longer limited to physical memory devices. Here are some tips […]
By Christopher How | Branding
Barack Obama is officially elected the 44th president of United States! When two political powers clash in a contest to be the most powerful man in the nation, it takes a huge amount of effort to come up top. Marketers around the world has got to give credit to Obama and his team for the […]
By Christopher How | Business
Earlier this month, the guys from JPMorgan, Imran Khan and the JPMorgan Internet, Media and Entertainment team released an Internet Investment Guide called “Nothing But Net” that reports on the key investment themes for 2008. Reading through the 312-page report, here’s a summary of interesting points from the report that you should take note of: