All Posts by Christopher How

About the Author

Christopher How is a digital marketing specialist helping organisations complement their business strategies with digital marketing techniques since 2006. Currently working in Philips Lighting as Senior Digital Marketing Manager (ASEAN Pacific), Christopher manages the end to end digital marketing from generating leads to converting them into contacts for the sales team. He is also involved in proposing and implementing digital marketing solutions that improve marketing efforts and processes for businesses.

Mar 11

Is social media a one-person job?

By Christopher How | Business

A friend of mine, Charles posted on his Facebook status asking, “Is social media a PR job? Or CS job? Or marketing job? Or CRM job? Or sales job? Or is it even a web job? It comprises all actually!” This comment got me thinking… “So if social media comprises of so many aspects of […]

Apr 11

Does your organisation need a community manager?

By Christopher How | Business

Community managers manages the community of audience that the organisation’s product and services is marketing to. Connie Benson defines Community Manager as the voice of the company externally and the voice of the customers internally. The value lies in the community manager serving as a hub & having the ability to personally connect with the […]

Apr 08

How blogging can help internal communications in an organisation

By Christopher How | Business

Internal communications refer to both formal and informal communications that an organisation makes to its stakeholders, essentially direct and indirect employees and/or members. Traditional internal communication representatives usually use formal communication methods such as emails and Intranet articles to update stakeholders. The information is often one-way from the management to employees and there’s usually very […]