You spend time and money building an online presence for your brand. You make sure that the website is beautifully designed and optimized for search engines. You may have even paid for advertisements leading potential clients to your website. But when your domain name is expiring, are you renewing it promptly? In today’s news, Straits [...]

When should you be posting updates to your social networks?

by Christopher How on December 12, 2011

We know companies are jumping on the social media bandwagon but very often, the person who is delegated with the task to post updates on social media networks is not trained on understanding how digital marketing works. As a result, they are posting updates when they are at work instead of when their audience is [...]

The ultimate mobile office setup for digital marketers

December 8, 2011

As digital marketers, some of us may not necessarily be working at a fixed location. In fact, I would prefer to get work done in a coffee place, with a hot cup of Chai Tea latte. Previously, I’ve shared with you 10 rules to be a responsible mobile worker in cafes based on WorkSnug’s study. In this [...]

Read the full article →

I am certified with Google Analytics Individual Qualification! But why should you care?

December 5, 2011

I am an enthusiast (or sound like a broken record) when it comes to the use of Google Analytics. For all my clients, I always ask them if they are using Google Analytics whenever they want to engage my service. The reason is simple. Google Analytics is a FREE tool provided by Google to allow [...]

Read the full article →

Should you include social media and multimedia elements in your press releases?

December 5, 2011

Are you still publishing press releases to the media in traditional text formats? These days, journalists and editors are flooded with so many press releases that they stop thinking of an angle to write about the corporate news in your press release. If your press release does not have the necessary information and additional details [...]

Read the full article →

What I have learnt from 3 Certified Speaking Professionals (Part 3)

December 2, 2011

“The more we learn the more we realize how little we know.” - R. Buckminster Fuller This blog post is part of a 3-part series about the key learning points that I have learnt from three veterans Certified Speaking Professionals. Roundtable with Scott Friedman: Engaging your Audience through Humour and Storytelling As a speaker we come [...]

Read the full article →