We all know that Singapore has a high Internet penetration rate and very often, it’s not easy to produce figures and statistics to top management to convince them to allocate a larger percentage of their marketing budget to digital marketing. Interestingly, Burson-Marsteller Asia-Pacific, the leading consultancy for organizations communicating in Asia-Pacific and internationally, produced an infographics […]

In my years of working in the field of digital marketing, I have helped to organize may webinars for organizations. My role in these webinars often involves setting up the equipment for the webinar, training the presenters and moderators on how to use webinar softwares, facilitating the event organizing mechanism to get attendees signed up, […]

If you have attended a few Internet Marketing seminars and workshops, you would have realize that most, if not all of the speakers and trainers always emphasize on one thing, List Building. They will tell you that in order to make money in Internet Marketing, you must build your own mailing list. In fact, most […]

In my years of working with clients in building a website for their new business, the most common question that I’ve been asked is, “What domain name should I use?” My answer to them is usually dependent on their marketing strategies.

A friend of mine, Charles posted on his Facebook status asking, “Is social media a PR job? Or CS job? Or marketing job? Or CRM job? Or sales job? Or is it even a web job? It comprises all actually!” This comment got me thinking… “So if social media comprises of so many aspects of […]

Have you ever pondered about how digital marketing would evolve into in the future? To some, digital marketing will always remain within your computer, mobile phones, and other devices that connects you to the Internet. For others, they envision the world to display digital marketing advertisements in LCD billboards, foldable LCD stuck on drinking bottles, […]