Category Archives for "Business"

Nov 09

When fresher content is better

By Christopher How | Business

Earlier this month, Google posted in their blog that they have made changes to their search algorithm to display search results that are more relevant and up-to-date. This is shortly after they completed their Caffeine web indexing system that allows Google to crawl and index websites quickly and on an enormous scale. Building upon the […]

Mar 24

6 useful tips to create a powerful and engaging webinar

By Christopher How | Business

In my years of working in the field of digital marketing, I have helped to organize may webinars for organizations. My role in these webinars often involves setting up the equipment for the webinar, training the presenters and moderators on how to use webinar softwares, facilitating the event organizing mechanism to get attendees signed up, […]

Mar 20

How to segmenting your mailing list effectively

By Christopher How | Business

If you have attended a few Internet Marketing seminars and workshops, you would have realize that most, if not all of the speakers and trainers always emphasize on one thing, List Building. They will tell you that in order to make money in Internet Marketing, you must build your own mailing list. In fact, most […]

Mar 11

Is social media a one-person job?

By Christopher How | Business

A friend of mine, Charles posted on his Facebook status asking, “Is social media a PR job? Or CS job? Or marketing job? Or CRM job? Or sales job? Or is it even a web job? It comprises all actually!” This comment got me thinking… “So if social media comprises of so many aspects of […]