Category Archives for "Digital Marketing"

Nov 09

When fresher content is better

By Christopher How | Business

Earlier this month, Google posted in their blog that they have made changes to their search algorithm to display search results that are more relevant and up-to-date. This is shortly after they completed their Caffeine web indexing system that allows Google to crawl and index websites quickly and on an enormous scale. Building upon the […]

Oct 30

Infographic: Social media statistics in Singapore H1 2011

By Christopher How | Digital Marketing

We all know that Singapore has a high Internet penetration rate and very often, it’s not easy to produce figures and statistics to top management to convince them to allocate a larger percentage of their marketing budget to digital marketing. Interestingly, Burson-Marsteller Asia-Pacific,┬áthe leading consultancy for organizations communicating in Asia-Pacific and internationally, produced an infographics […]

Mar 24

6 useful tips to create a powerful and engaging webinar

By Christopher How | Business

In my years of working in the field of digital marketing, I have helped to organize may webinars for organizations. My role in these webinars often involves setting up the equipment for the webinar, training the presenters and moderators on how to use webinar softwares, facilitating the event organizing mechanism to get attendees signed up, […]

Mar 20

How to segmenting your mailing list effectively

By Christopher How | Business

If you have attended a few Internet Marketing seminars and workshops, you would have realize that most, if not all of the speakers and trainers always emphasize on one thing, List Building. They will tell you that in order to make money in Internet Marketing, you must build your own mailing list. In fact, most […]