Email Marketing

Emails to your subscribers are an extension of your digital marketing campaigns. Imagine them as a pair of hands, that reaches out to your subscribers and bringing them closer to the body, your website.

Writing the copy for your email message is very different from other marketing collaterals as the copy has to be short and concise, in simple English with the use of hyperlinks to bring your subscribers to your website for more information. Remember, your subscribers probably have many emails to read and won’t bother to read your email if it is too long.

While images make your email message less boring and adds to the aesthetics of your email design. However, it is important to remember that some subscribers may choose not to load images when they read their emails.

Clients hire my email marketing service as I am able to help them create electronic direct mails (EDMs) that are not only compliant to their corporate branding, but also simple and interesting to their subscribers.

Besides one-off EDM creations, I’m also interested in working with you on a retainer basis to create all your EDMs, reducing the workload of your in-house design team.

In additional, I can also manage your email marketing system to create EDMs, send them out on your behalf, and analyse your email campaign statistics.

You can read about the various services that I provide or my experience for more information. Contact me today to discuss a project or simply to request for a quote.