How to segmenting your mailing list effectively

By Christopher How | Business

Mar 20

If you have attended a few Internet Marketing seminars and workshops, you would have realize that most, if not all of the speakers and trainers always emphasize on one thing, List Building. They will tell you that in order to make money in Internet Marketing, you must build your own mailing list. In fact, most of the successful Internet Marketers in the world have huge mailing lists whom they send product offers and service recommendations, with the aim of making money when their subscribers sign up.

In this post, I won’t be talking about how you can build your list. Most Internet Marketing workshops would have already taught you enough to start off. What I am going to discuss here, is how you should manage your list.

Growing a mailing list of over 1,000,000 subscribers does sound like a good idea. I think it’s a great idea if you are an expert in a specific niche and have no intention to using your mailing list for anything else. For most Internet Marketers however, they usually specialize in one or two niches in a few fields.

If you keep all your subscribers who are interested in different niches in one single mailing list, they are going to unsubscribe the minute they receive an email from you that promotes a different niche that they are not interested in.

On the other hand, if you maintain different mailing lists for different niches, you are going to find it hard to increase your subscribers for all of them. You will also miss out the fact that some of your subscribers who signed up for a specific niche may be interested in your other niches.

Let me share how I segment my mailing list effectively.

I maintain separate mailing lists for each of my niches. It’s necessary because I do not want my subscribers to unsubscribe from my mailing list because I sent them a product offer about another niche. However, my first email to my new subscriber would be to thank them for subscribing to my mailing list, and also introduce myself and the niches that I specialize in. In my ending note, I will encourage the subscriber to subscribe to my other mailing lists by clicking on the links that goes to my other mailing lists, or by sending me a reply with a list of the other niches they are interested to sign up.

I always give my subscribers the opportunity to send me an email because I understand how frustrating it is to keep filling in your particulars and subscribing to mailing lists. I can manually insert their email addresses and particulars into my other mailing lists.

This way, all my new subscribers have the opportunity to sign up for my other niches if they are interested.

Do you also segment your mailing list? I would love to hear your methods in segmenting your mailing list effectively. Please share them in the comments below.

Photo credit: Biscarotte

About the Author

Christopher How is a digital marketing specialist helping organisations complement their business strategies with digital marketing techniques since 2006. Currently working in Philips Lighting as Senior Digital Marketing Manager (ASEAN Pacific), Christopher manages the end to end digital marketing from generating leads to converting them into contacts for the sales team. He is also involved in proposing and implementing digital marketing solutions that improve marketing efforts and processes for businesses.