I am an enthusiast (or sound like a broken record) when it comes to the use of Google Analytics. For all my clients, I always ask them if they are using Google Analytics whenever they want to engage my service. The reason is simple. Google Analytics is a FREE tool provided by Google to allow you to track what’s happening to your website and analyse it later with statistics.
Without statistics to tell you how your website is performing, how would you know if your marketing strategies are working?
In my role, many people consult me to get digital marketing solutions for their marketing campaigns. In many occasions, my first question to them is, how do you determine if your campaign is a success? Success could be determined by the percentage of increase in online sales, or the number of downloads of a free e-book?
In most cases, Google Analytics can provide a measurable metric to help determine if their campaign is successful or not.
After months of procrastinating, I finally took the time to take the Google Analytics Individual Qualification (GAIQ) certification and managed to pass on my first attempt. Personally, I must say it was pretty hard because in order to pass, you must attain a score of 80% and above.
So why am I spending time and money to obtain this certification?
The Google Analytics Individual Qualification is a proof of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ test. With a passing grade of 80% or more you can get recognized as a person qualified as a Google Analytics Individual Expert.
To show my clients that I am committed to provide them with digital marketing solutions that are measurable for success and on top of that, I have the necessary knowledge to make that happen.
Let me give you an example. I had a client from the Food & Beverage (F&B) industry who was approached by a vendor who wanted to provide Search Engine Optimization (SEO) service. Fortunately, I have been consulting this client for four years and we have integrated his websites with Google Analytics since Day 1. Now if he were to engage that vendor who says that they can improve his websites’ search ranking, I can tell him that he can go ahead and engage this vendor and we can measure if the SEO campaign is successful or not by comparing website statistics generated during the campaign with past performance with Google Analytics. On top of that, we can create conversion goals to gauge specific performance.
If you require any consultation on I can help you measure your campaign for success, please feel free to contact me to discuss further.
Photo credits: Ralphandjenny
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I want to know about the google analytics new test pattern . . i.e. has google included the questions from the updated interface ? I have given the test before updation of interface but failed by 2%. So please suggest me should i read the whole new analytics again ? Which sections are important ? Please help me out.
Hi, I did not see any questions from the updated interface in my test questions. I think by and large, all sections are tested. I suggest you do a quick revision before taking the test. It also helps if you have been using Google Analytics.
Congrats! I also got it 2 days ago
I want to teach SEO courses and certifications make a nice impression on potential students.