Internet’s the way to go in 2008

By Christopher How | Business

Jan 13

Earlier this month, the guys from JPMorgan, Imran Khan and the JPMorgan Internet, Media and Entertainment team released an Internet Investment Guide called “Nothing But Net” that reports on the key investment themes for 2008.

Reading through the 312-page report, here’s a summary of interesting points from the report that you should take note of:

The eCommerce action in U.S has grown hand-in-hand with Broadband penetration rate. The Broadband penetration rate is also relatively high in comparison, and can only go higher in time to come. I would bang on the fact that eCommerce in Singapore will be a very common thing in future as the population gets more eCommerce-friendly.

Online ad spend has increased in a faster pace than Broadband penetration rate in U.S. Singapore also has seen its own growth of online advertising scene, with the entrance of more online advertising network agencies that facilitate online media buys. Smaller agencies such as NuffNang and Blog2u has also surfaced to provide potential advertising revenue to consumers.

U.S newspaper ad spend continues to decline. This is only natural since online advertising is very common and well-accepted in U.S. In Singapore, I don’t think it’s happening yet. But we can’t deny that there’s still a potential that this may happen in future.

The global eCommerce forecast has also been very positive. From the above forecast, we can see that Asia will continue to see positive growth.So after reading my summary, what are your thoughts?

In my opinion, if your business has not started to have an online presence yet, you better start NOW. ECommerce would be a very positive market to enter. I’ll let you in on a secret. I myself will be venturing into the eCommerce scene too.

Photo credit: David Erickson

About the Author

Christopher How is a digital marketing specialist helping organisations complement their business strategies with digital marketing techniques since 2006. Currently working in Philips Lighting as Senior Digital Marketing Manager (ASEAN Pacific), Christopher manages the end to end digital marketing from generating leads to converting them into contacts for the sales team. He is also involved in proposing and implementing digital marketing solutions that improve marketing efforts and processes for businesses.