Are you still publishing press releases to the media in traditional text formats?
These days, journalists and editors are flooded with so many press releases that they stop thinking of an angle to write about the corporate news in your press release. If your press release does not have the necessary information and additional details to help them with their article, they will move on to the next press release in their inbox.
PR Newswire leveraged on Crowd Factory’s social analytics to reveal new insights into social engagement around press releases. Here’s an infographic based on their insights and I hope you will find them useful.
