Should you include social media and multimedia elements in your press releases?

By Christopher How | Business

Dec 05

Are you still publishing press releases to the media in traditional text formats?

These days, journalists and editors are flooded with so many press releases that they stop thinking of an angle to write about the corporate news in your press release. If your press release does not have the necessary information and additional details to help them with their article, they will move on to the next press release in their inbox.

PR Newswire leveraged on Crowd Factory’s social analytics to reveal new insights into social engagement around press releases. Here’s an infographic based on their insights and I hope you will find them useful.

About the Author

Christopher How is a digital marketing specialist helping organisations complement their business strategies with digital marketing techniques since 2006. Currently working in Philips Lighting as Senior Digital Marketing Manager (ASEAN Pacific), Christopher manages the end to end digital marketing from generating leads to converting them into contacts for the sales team. He is also involved in proposing and implementing digital marketing solutions that improve marketing efforts and processes for businesses.