The future of digital marketing – integrating the Internet with reality

By Christopher How | Business

Jun 07

Have you ever pondered about how digital marketing would evolve into in the future? To some, digital marketing will always remain within your computer, mobile phones, and other devices that connects you to the Internet. For others, they envision the world to display digital marketing advertisements in LCD billboards, foldable LCD stuck on drinking bottles, etc.

Perhaps we won’t be able to tell what is going to happen in the future, but some of the creative minds in the world are already giving us an insight into the future. Here are 3 examples of how digital marketing may be like in the future.

Will newpapers be replaced with electronic papers?

LG Philips LCD has developed the world’s first A4-size color electronic paper –  a bendable viewing panel. Imagine a future where electronic paper replaces newspaper as the new publication medium. A future where news subscriptions update the same electronic paper daily with the latest news.

Traditional graphic advertisements would then be replaced by digital marketing techniques as electronic paper advertisements could be animated and interactive. Readers could even pinch to enlarge the advertisement to see more details.

Could transparent LCD screens replace glass panels?

Samsung showcased a transparent LCD that displays product information on the screen with the actual products behind the screen. Imagine having the same transparent LCD screens replace glass panels in shopping malls, displaying the latest in-store promotions on the screen. In future, these transparent screens may even have touch-screen capabilities and customers can interact with the digital content to retrieve more information about products and services.

Would social media marketing be the new banner advertisement?

The digital media students at Philadelphia’s Drexel University created a custom Twitter application called the Social Graffiti system allowing anyone to display their twitter message on the side of a campus wall by tagging their twitter messages with @digmGraffiti.

If you stay near Drexel University, be sure to visit their Nesbitt Hall to see it.

How accurate would this blog post be about the future?

Well I guess we’ll have to wait it out and find out for ourselves. What’s your prediction on how digital marketing will evolve in the future? Share your thoughts in the comments.

Photo credit: Ame Otoko

About the Author

Christopher How is a digital marketing specialist helping organisations complement their business strategies with digital marketing techniques since 2006. Currently working in Philips Lighting as Senior Digital Marketing Manager (ASEAN Pacific), Christopher manages the end to end digital marketing from generating leads to converting them into contacts for the sales team. He is also involved in proposing and implementing digital marketing solutions that improve marketing efforts and processes for businesses.