The ultimate mobile office setup for digital marketers

By Christopher How | Digital Marketing

Dec 08

As digital marketers, some of us may not necessarily be working at a fixed location. In fact, I would prefer to get work done in a coffee place, with a hot cup of Chai Tea latte.

Previously, I’ve shared with you 10 rules to be a responsible mobile worker in cafes based on WorkSnug’s study. In this post, let’s talk about the ultimate mobile office setup for digital marketers.

Hardware

I love my trusty Lenovo Thinkpad X200i. It’s been with me for more than a year now but it’s still working great! I like how it’s small and light. However, I love  As a digital marketer, I prefer to use a Windows platform over Mac simply because 80% of my clients’ target audience uses a Windows computer to visit clients’ websites.

Accompanying my laptop is my Microsoft Arc Touch mouse which is really slim when switched off.

Software

I’m using the Windows 7 operating system which is an excellent improvement over the Windows Vista.

Software that I use in my digital marketing work include:

  • All major browsers (Chrome, Internet Explorer, Firefox)
  • Microsoft Office
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Dreamweaver
  • Adobe Flash
  • Notepad
  • Skype (for overseas calls)
  • Hoiio (for local calls)
  • WS FTP

The reason why my list of software is relatively short is because I rely quite a fair bit of cloud tools.

Additional gadgets

There are times when having everything on the Internet is just not good enough for clients. Legal departments would always want real signatures in contracts. Designers want high resolution photos that cannot be captured with mobile phones. They also want to be impressed by a nice presentation on a tablet (even when they don’t say so).

That’s why I carry the following arsenal in my bag at times:

  • Sony Nex-5 camera
  • Apple iPad (with my Jot Pro stylus and VGA adapter)

I would like to think that I don’t carry a lot of things with me each time, but the weight still feels heavy on the shoulder. Perhaps I need to get a backpack soon.

What do you carry with you to work everyday? Please share them with me in the comments below.

Photo credit: blueace

About the Author

Christopher How is a digital marketing specialist helping organisations complement their business strategies with digital marketing techniques since 2006. Currently working in Philips Lighting as Senior Digital Marketing Manager (ASEAN Pacific), Christopher manages the end to end digital marketing from generating leads to converting them into contacts for the sales team. He is also involved in proposing and implementing digital marketing solutions that improve marketing efforts and processes for businesses.