When fresher content is better

By Christopher How | Business

Nov 09

Earlier this month, Google posted in their blog that they have made changes to their search algorithm to display search results that are more relevant and up-to-date. This is shortly after they completed their Caffeine web indexing system that allows Google to crawl and index websites quickly and on an enormous scale.

Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.

For website owners, you should be very concherned about this if your website is about:

  • Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately.
  • Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences or an event like the presidential election.
  • Frequent updates. For example, if you’re researching the best slr cameras, or you’re in the market for a new car and want subaru impreza reviews, you probably want the most up to date information

How can you profit from this change

You are probably brainstorming about how you can benefit from this change in the Google search algorithm so that your website ranks higher. Well, so did I.

For a start, if you don’t have a blog, consider starting one because Google’s web indexing system loves blogs for new contents. If you already have a blog, here are a few questions that you should think about:

  1. How often do you update your blog?
  2. Are you blogging about the things you want people to associate you with?
  3. Do you have the relevant keywords in your blog content?

You should also consider hiring a writer to update your website on a regular basis so that your website will always have new content for the hungry Google index bots and crawlers.

I hope that I have given you enough clues as to what you can do on your website to improve search engine optimization (SEO) and rank higher in Google search results.

If you have any comments, I’d love to hear about them. Please feel free to post them in the comments box below.

About the Author

Christopher How is a digital marketing specialist helping organisations complement their business strategies with digital marketing techniques since 2006. Currently working in Philips Lighting as Senior Digital Marketing Manager (ASEAN Pacific), Christopher manages the end to end digital marketing from generating leads to converting them into contacts for the sales team. He is also involved in proposing and implementing digital marketing solutions that improve marketing efforts and processes for businesses.