When should you be posting updates to your social networks?

By Christopher How | Branding

Dec 12

We know companies are jumping on the social media bandwagon but very often, the person who is delegated with the task to post updates on social media networks is not trained on understanding how digital marketing works. As a result, they are posting updates when they are at work instead of when their audience is listening.

As a top digital marketing strategist, you need to understand that you need to time posts to achieve the maximum engagement. But when are your target audience most receptive?

Argyle Social inspected a segment of its customer data – 250K posts and 5M clicks – to see if they could identify aggregate trends. Here is an infographic based on their findings.

About the Author

Christopher How is a digital marketing specialist helping organisations complement their business strategies with digital marketing techniques since 2006. Currently working in Philips Lighting as Senior Digital Marketing Manager (ASEAN Pacific), Christopher manages the end to end digital marketing from generating leads to converting them into contacts for the sales team. He is also involved in proposing and implementing digital marketing solutions that improve marketing efforts and processes for businesses.