You spend time and money building an online presence for your brand. You make sure that the website is beautifully designed and optimized for search engines. You may have even paid for advertisements leading potential clients to your website.
But when your domain name is expiring, are you renewing it promptly?
In today’s news, Straits Times reported that Singapore citizens were unable to pay for all kinds of government services such as season parking tickets, passports, road tax, etc. on Tuesday because eNets went down for 11 hours.
What happened was that Nets failed to renew their domain name on time.
The company had to re-register its enets.sg Web address by midnight before it expired. But the renewal did not appear on a national registry of domain names until late Tuesday morning.
While domain name renewals are usually instantaneous, we should not assume that this is a given because domain name renewals are dependent on Domain Name Registrars. Most Domain Name Registrars send email notifications to their clients when their domain names are expiring within 30 days.
So how do you avoid repeating the same mistake as Nets?
Personally, I would suggest renewing your domain names the moment you receive an email notification from your Domain Name Registrar regarding the expiry of your domain name. For domain names that you will be retaining for years, consider renewing them for longer terms, around 2 to 5 years.
If you have a method of managing your domain names, I would love to hear from you. Please share them in the comments below.
Photo credits: annaOMline
Christopher How is a digital marketing specialist helping organisations complement their business strategies with digital marketing techniques since 2006. Currently working in Philips Lighting as Senior Digital Marketing Manager (ASEAN Pacific), Christopher manages the end to end digital marketing from generating leads to converting them into contacts for the sales team. He is also involved in proposing and implementing digital marketing solutions that improve marketing efforts and processes for businesses.