What is a Fractional MarTech Lead?
Fractional MarTech leads are a fully qualified professionals who work on a part-time or project basis for one or more companies. They can play a pivotal role in steering your organization’s marketing technology strategy and initiatives.
By offering fractional services, these experts provide a cost-effective solution, allowing your business to benefit from specialised MarTech leadership without the commitment of a full-time role. You will also gain from their cross-industry experience and perspective.
Hire a MarTech Lead at a Fraction of the Cost
You have a marketing team and are ready to execute, but you need a MarTech leader to lead the team, enhance efficiency, improve workflows, or make informed decisions on technology adoption.
You need to scale
The business is scaling up and you need an experienced MarTech lead to create the right structure and processes for the business to scale efficiently..
You have a team to execute
You have the team in place, but lack a experienced leader to strategise and lead the team to start delivering business outcomes.
Need MarTech knowledge at a lower cost
You need to upgrade your MarTech stack but do not have the knowledge and cannot afford to hire a full-time MarTech lead to take care of this.
Suffering from analysis paralysis
You need to evaluate and choose a SaaS solution but can’t make sense of the technical jargons and do not know which solution is most suitable.
Projects aren’t profitable or take too long
Some MarTech projects are way overdue but are simply not moving and you need an experienced MarTech lead to drive the project towards completion.
When Should You Hire a Fractional MarTech Lead
Here is a list of criteria you need in place before you hire a fractional MarTech Lead
“Working with Christopher is a breeze as he is one with the ability to see things and in return, articulate them in 360-digital-perspectives to get the full team’s buy-in.”
When You Hire Me As Your Fractional Martech Lead
Here’s an overview of what happens when you hire me as a fractional MarTech Lead in your team. We’ve honed our process over the years to provide maximum value in a clearly defined and structured process.
Book a no-obligation call with us to discuss the value I can bring to your business if you hire me as your fractional MarTech Lead.
Preparation and Planning
Upon engagement as your fractional MarTech lead, I’ll initiate a strategic onboarding process. This involves immersing myself in your business, getting acquainted with key team members, and comprehensively understanding your current marketing landscape. We will collaboratively develop a roadmap aligned with your objectives.
Onboarding and Strategic Collaboration
With the strategic plan in place, I’ll proactively lead the implementation of targeted marketing technology initiatives with the support of your team. Throughout the process, I’ll closely monitor progress, address any challenges, and ensure seamless integration. This phase is characterized by hands-on involvement and continual refinement based on real-time feedback.
Implementation, Monitoring, and Review
Post-implementation, we’ll conduct thorough reviews to assess the impact of the strategies. I’ll work closely with your team to analyze results, identify areas for optimization, and refine the approach as needed. This phase is integral to ensuring sustained alignment with your evolving business goals.
Handover and Continuity
As our collaboration matures, I’ll plan for a comprehensive handover, documenting processes and insights for seamless continuity. This includes outlining ongoing support requirements and establishing a framework for continuous improvement. Your team will be equipped with the knowledge and tools necessary for sustained success in the post-engagement period.
Elevate Your Marketing Tech with Precision
Ready to elevate your marketing technology game? Schedule a call to discuss your challenges and goals, and let’s craft a tailored strategy where I can best deliver value to your business as a fractional MarTech Lead.