What is Roadmapping?
Roadmapping is the starting point for every client we work with. It’s a strategy session designed to get a clear picture of where you are now and where you want to be in the next 12-18 months. From there, we collaboratively figure out the best, most efficient, and most economical route to get you from A to B.
Roadmapping cuts through the noise surrounding what everyone else is doing and focuses only on your goals and the exact steps you need to take to reach them.
Creating Clear Path to Achieve Outcomes
Roadmapping works best for businesses that know their desired outcomes but need strategic direction.
With a focus on problem-solving and actionable steps, we empower business leaders to navigate the path from aspirations to accomplishments.
Have clear and aggressive growth targets but lack strategies to attract and move your target audience down the funnel efficiently.
Need to plug leaking churns but need strategies to identify problems in the customer journey and recommendations to increase customer satisfaction.
Digital Marketing Effectiveness
Want to switch from marketing outputs to outcomes to optimise your digital marketing efforts but lack the expertise in measuring marketing outcomes.
Intend to streamline processes and operations to improve business efficiency but lack expertise to strategically recommend and prioritise efforts.
Transitioning from 0 to 1 mindset and need to plan and automate manual processes for sustainable growth but do not know how to get there..
MarTech Innovation Roadmap
Planning to innovate existing MarTech capabilities but lack expertise to design a roadmap to implement and integrate new solutions effectively.
What Roadmapping Is Designed to Do
Roadmapping helps you avoid a lot of wrong turns, costly diversions, and backtracking
“Working with Christopher is a breeze as he is one with the ability to see things and in return, articulate them in 360-digital-perspectives to get the full team’s buy-in.”
Our Roadmapping Process
Here’s an overview of how this project will run. We’ve honed our process over the years to provide maximum value without requiring a huge time investment on your part.
Book a no-obligation call with us to discuss how our Roadmapping Consultation can deliver value to your business.
Research and Discovery
We’re going to learn everything we can about your business and your customers. If you choose the Roadmapping + Research package, we will help you craft a survey that you can send to your audience to get a bird’s eye view of who your audience is made up of and, crucially, what’s important to them.
Roadmapping Strategy Session
Using the research from Phase 1, we will begin to piece together a marketing plan for the next 12-18 months for your business. We will then meet for a strategy session where we will work with you to fill in any gaps and make sure we are on the right track. These sessions usually last between 2-4 hours.
After the roadmapping strategy session, we will put together a comprehensive report that will detail exactly what you should be working on to see the biggest ROI in the next 12-18 months of your business. This document will give you clear, actionable next steps for your business so you won’t need to guess which marketing channels to focus on.
Once you’ve had time to go through the strategy document, we will schedule another call so you can go through the recommendations with our team.
This will be your opportunity to ask any follow-up questions or clarify key points. From here, you can choose to undertake the implementation internally with your team or we can implement everything for you. We can typically get on with this and start getting results for you without requiring too much of your time.
Our plans are designed to match your needs and drive your business forward.
Roadmapping fees will be discounted off project costs when you choose to engage us to implement our recommendations.
Roadmapping + Research
This package includes everything in Roadmapping, PLUS:
- A custom research survey to send to your audience to get their insights.
- A copy of all the raw data we collect from the survey.
- A categorised version of this data along with a report with the insights into how you can better speak to your best customers.
Approximate timeline: 4 weeks
Roadmapping + Research fees will be discounted off project costs when you choose to engage us to implement our recommendations.
“Chris can make your jaw drop from watching how he gentle yet firm he can be when he tackles issues.
He has the gift of being able to open and hold difficult conversations in an incredibly comfortable manner for everyone involved.”
“Christopher has been a trust worthy partner. He is capable and reliable in managing priorities well for various APAC initiatives.
Especially in the field of marketing automation, he is one of the very distinctive consultant.”
Frequently asked questions about Roadmapping
Here are some of the questions our clients often ask, You may have business specific questions that may not be addressed here.
Book a no-obligation call with me to get your questions answered.