Should Marketers
AI This?
A practical weekly read for established business owners and marketers who want to use AI in their marketing without the hype, the jargon, or the wasted effort.
No spam. Unsubscribe anytime. One issue per week.
Every Issue Tackles a Real Question Serious Marketers Are Asking about AI
Browse The Archive
Most AI-generated emails feel like emails. Generic, flat, without personality. But there's a practical approach to using AI in email copywriting that keeps your brand voice intact — and actually speeds up your workflow.
Read this issue →The hidden risk of vibe coding that established businesses need to understand
Vibe coding lets your marketing and operations teams build internal tools without waiting for IT. That is powerful. But building on platforms you do not control creates a risk most established businesses have not accounted for.
Your dormant email list is a revenue asset. Here is how to wake it up
Most businesses treat a dormant email list as a housekeeping problem. It is actually a revenue opportunity. Here is the workflow for reactivating it — and how AI and automation make the process significantly faster.
Can AI keep your brand characters consistent? Leonardo AI says yes
Consistent characters across AI-generated marketing content has always been a headache. Leonardo AI's Character Reference feature makes it significantly easier — here is what it does, who it is for, and whether it is worth adding to your stack.
Should you build your own AI marketing tool? (Almost certainly not.)
Your CTO wants to build a bespoke AI marketing tool. Your developers are excited. Your timeline is six months. By the time it ships, the model it's built on will be two generations old.
Can AI map your customer journey better than you can?
Most marketers treat customer journey mapping as a one-time exercise. AI treats it as a live signal. Here's what changes when you let AI do the reading.
How to decide if an AI marketing tool is worth your time and budget
Marketers are drowning in AI tool pitches. Every one promises transformation. Most deliver something far more modest. Here's a practical framework for cutting through the noise before you commit.
Still doing these tasks manually? Automation can fix that this week
There are tasks running inside your marketing operation right now that do not need a human. Moving leads, triggering follow-ups, syncing data between tools. Here is how to stop wasting time on them.
Before you add another AI tool, do this first
The most common mistake in AI adoption is adding tools without a plan for how they fit together. A 90-day AI readiness roadmap stops that from happening — here is how to build one.
Should marketers AI their ad voiceovers?
Ad voiceovers have always been a production bottleneck. Generative AI has changed the calculation significantly — here is when to use it, when not to, and how to get started without guessing.